Building scalable websites and platforms for real businesses
I build custom websites, eCommerce systems, and AI-powered platforms for startups, eCommerce owners, and businesses across the UK. Direct developer access, maintainable architecture, and production-ready code.
Technical specialist, not an agency
Direct access to senior development expertise without agency overhead. I build scalable systems for businesses that need technical excellence and clear communication.
Senior Technical Expertise
Direct access to experienced full-stack development. No junior developers, no handoffs to account managers.
Remote-First Nationwide
Working with businesses across the UK remotely. Flexible communication, timezone aligned, no travel costs.
Production-Ready Code
Clean, maintainable architecture built for long-term use. Type-safe, tested, and documented for future developers.
Performance-First Approach
Core Web Vitals, SEO foundations, and scalable infrastructure built in from the start. Not retrofitted later.
Technical Ownership
You work directly with the developer building your project. Full continuity from discovery through launch and beyond.
Maintainable Architecture
Systems designed for long-term use. Clear structure, documented patterns, and technology choices that support future growth.
API-First Development
Integration-ready systems with well-documented APIs. Connect to existing tools, third-party services, or future platforms.
Deployment Workflows
Automated CI/CD pipelines, staging environments, and reliable deployment processes. Reducing risk and enabling rapid iteration.
Clients and project types
I work with businesses across the UK that need senior-level development expertise without agency overhead.
Founders & business owners
UK businesses that need a custom website or platform built correctly from the start, without agency overhead.
Ecommerce brands
Stores outgrowing Shopify templates or needing custom WooCommerce functionality that plugins cannot provide.
Technical teams
Companies needing additional senior development capacity or specialised expertise in Next.js, React, or Node.js.
Startups
Early-stage companies building MVPs or scaling their initial product with maintainable architecture.
Systems and platforms
Custom solutions built with modern technologies for performance, maintainability, and growth.
Custom websites
Next.js, React
Bespoke sites built from scratch for performance and SEO.
Web applications
Full-stack
Dashboards, SaaS platforms, and internal tools with databases.
Ecommerce platforms
Shopify, WooCommerce
Online stores with custom checkout, payments, and integrations.
Automation systems
Node.js, APIs
Workflow automation, data pipelines, and system integrations.
Full-stack expertise
End-to-end development capabilities covering frontend, backend, databases, and infrastructure.
Frontend Development
Next.js, React, TypeScript, Tailwind CSS. Server-side rendering, static generation, and edge delivery for optimal performance and SEO.
Backend & APIs
Node.js, Express, NestJS, Python. REST and GraphQL APIs with authentication, rate limiting, and comprehensive documentation.
Database Architecture
PostgreSQL, MySQL, MongoDB, Redis. Schema design, query optimisation, and migration strategies for scalable data layers.
Ecommerce Systems
Shopify (Liquid, Storefront API), WooCommerce (custom plugins), headless commerce. Payment integration, inventory management, multi-currency.
AI & Automation
LLM integration, RAG systems, workflow automation. OpenAI, Anthropic, LangChain. Document processing, chatbots, and intelligent agents.
DevOps & Cloud
Vercel, AWS, Docker, CI/CD pipelines. Automated deployments, staging environments, monitoring, and infrastructure as code.
Typical challenges I solve
Companies contact me when they have specific technical or business challenges that need expert solutions.
Outgrowing templates and need custom functionality
Bespoke development that scales with your business requirements.
Slow website affecting conversions and SEO
Performance optimisation targeting Core Web Vitals and load times.
Manual processes consuming team time
Automation systems that eliminate repetitive tasks.
Disconnected tools and data silos
API integrations that connect your entire tech stack.
Legacy code that is difficult to maintain
Modernisation with clean, documented architecture.
Ecommerce platform limiting business growth
Custom ecommerce solutions built for your specific model.
What I build
Custom solutions for businesses that need more than templates.
Full-Stack Development
End-to-end web applications using Next.js, React, and Node.js. Scalable architecture from database to UI.
Learn moreBespoke Web Development
Custom software solutions built for your specific workflows. No templates, no compromises.
Learn moreEcommerce Development
High-performance online stores with custom features. Shopify, WooCommerce, or headless solutions.
Learn moreAI & Automation Systems
AI integrations, workflow automation, and intelligent systems that reduce manual work.
Learn morePlatform specialisms
Deep expertise across major ecommerce platforms with custom development capabilities.
- Custom Shopify themes and app integrations
- WooCommerce plugin development and customisation
- Headless commerce with Next.js frontend
- Payment gateway integration (Stripe, PayPal)
- Inventory and order management systems
- Multi-currency and international shipping
Need audits, fixes, or optimisation?
I help businesses with existing websites that need technical expertise.
Technical Audits
Independent code review and architecture assessment. I identify performance bottlenecks, security vulnerabilities, technical debt, and scalability issues with actionable recommendations.
Learn moreFixes & Troubleshooting
Diagnosing and resolving issues in existing codebases. Breaking changes, bugs, performance problems, or integration failures. I identify root causes and implement stable fixes.
Learn morePerformance Optimisation
Systematic speed improvements targeting Core Web Vitals, database queries, asset delivery, and caching strategies. Measurable improvements in load times and conversion rates.
Learn moreTechnologies I work with
Modern, proven tools for building fast, scalable websites, ecommerce platforms and automation systems.
Simple, transparent process
Clear communication and predictable delivery from start to finish.
Discovery
Technical requirements gathering and architecture planning. I review your existing systems, understand your business workflows, and define technical specifications. This ensures the solution fits your actual needs.
Proposal
Clear technical proposal with architecture decisions, technology choices, timeline, and fixed pricing. No hidden costs or vague scope. You know exactly what you are getting.
Build
Iterative development with regular updates. Code is committed to version control, tested throughout, and deployed to staging for review. You can track progress and provide feedback at each stage.
Launch
Production deployment with monitoring, performance testing, and documentation. I ensure everything works correctly and provide handover notes for future maintenance or development.
Selected projects
Real work for real businesses. Here are a few recent projects.

WooCommerce Matrix Pricing System
Custom matrix pricing system for B2B print products with tiered pricing, customer group discounts, and dynamic rules.

Bags Wonder Full Performance
WooCommerce store performance optimisation improving load times, Core Web Vitals, and mobile experience.

Real Estate Automation Platform
Custom automation platform for property management with multi-language support and portal integrations.
When companies contact me
Custom website or web application built from scratch
Ecommerce platform with complex requirements
Performance optimisation or technical audit
API development or third-party integration
Legacy system modernisation with minimal disruption
AI automation or chatbot implementation
