AI systems and custom development for ecommerce and business websites
I build custom AI systems, plugins and tailored solutions that automate processes, improve performance and solve technical problems that standard tools cannot. From WooCommerce to Shopify and WordPress, everything is built around real business needs — working remotely with businesses across the UK.
Custom-built AI systems and plugins designed to automate workflows, reduce manual work and support business growth.
Tailored development for WooCommerce and Shopify, including custom functionality and technical improvements.
Better speed, smoother user experience and solutions designed to improve operations, conversions and long-term usability.
AI systems, custom plugins and ecommerce development built to solve real business problems
I work on real projects with real requirements — not templates or generic packages. From AI systems and custom plugins to WooCommerce and WordPress development, everything is built to improve performance, automate processes and support business growth.
AI systems, plugins & automation for ecommerce
Custom AI systems and plugins designed to automate workflows, reduce manual work and create scalable solutions tailored to your business.
Explore AI systems →WooCommerce development (UK) & custom functionality
Advanced WooCommerce development for stores that need more than standard plugins — custom features, integrations and performance improvements.
WooCommerce development →WordPress development & custom builds
Fast, scalable and fully customised WordPress websites built with clean structure, performance and long-term flexibility in mind.
WordPress development →Speed optimisation & Core Web Vitals
Improve loading speed, user experience and technical performance. Essential for SEO rankings, conversions and overall site stability.
Performance audit →Technical SEO & AI visibility
SEO strategies focused on structure, content and performance — aligned with how Google Search and AI models rank websites today.
SEO services →Shopify development & optimisation
Shopify setup, improvements and customisation for businesses that need a clean, scalable and easy-to-manage ecommerce solution.
Shopify services →Real projects built to solve real business problems
My work is focused on practical solutions that improve how a business operates online — from custom WooCommerce development and AI systems to WordPress development and performance improvements.
Custom AI-driven WooCommerce solution for a print business
A tailored system built to handle complex pricing logic, product rules and workflow requirements that standard plugins could not support properly.
View case study →Custom website work built around business goals
Development and structural improvements focused on usability, flexibility and a cleaner foundation for long-term growth.
See WordPress work →Performance improvements for faster WooCommerce stores
Technical work focused on speed, stability and a better shopping experience for ecommerce websites that needed stronger performance.
Explore performance work →Custom AI systems, plugins and automation built around real business needs.
I use AI to build custom plugins, automations and integrations faster than a traditional development process, while keeping the code clean, maintainable and tailored to how your business actually works.
Whether you need a bespoke WooCommerce plugin, an automation that removes repetitive manual work, or an AI assistant connected to your catalogue, FAQs or documentation, the goal is always the same — solve a real problem properly.
Need functionality that does not exist as a plugin? I build it.
Standard plugins are built for average use cases. If your store needs custom pricing logic, advanced product rules, booking flows or tailored integrations, I build the missing functionality from scratch.
This is a core part of how I work — tailored development for businesses that need more than off-the-shelf tools.
Stop handling manually what a connected system can automate.
If your team spends time processing enquiries, organising leads, updating records or sending follow-ups, those workflows can often be automated properly.
I build connected systems for WooCommerce, WordPress and broader business automation.
AI assistants connected to your real business content — not generic answers.
I build AI assistants connected to your product catalogue, documentation, FAQs or internal knowledge so users get useful answers and your team handles fewer repetitive questions.
This works across WooCommerce, Shopify and WordPress websites.
Real projects. Real problems solved. Real results.
Talk is cheap. These are actual projects — a custom WooCommerce pricing plugin built from scratch because no off-the-shelf solution existed, a real estate portal with 1,500+ properties and custom AI automations, and WordPress and WooCommerce builds across UK and European clients.
Every case study shows what the problem was, what was built and what changed as a result. Not vague descriptions of “technical implementation” — actual work with actual outcomes.
A UK print business needed a pricing matrix no plugin could handle. I built it in days.
The WC Dynamic Print Pricing MATRIX PRO plugin handles complex matrix pricing, express delivery multipliers and conditional add-ons — all connected directly to WooCommerce cart logic. Built with AI-assisted development, delivered fast, working properly.
The kind of solution agencies quote £10,000+ for. See how it was built →
1,500+ property listings, custom AI automations and bespoke plugins — built on WordPress.
A large-scale real estate website in Spain with over 1,500 active property listings, custom search and filtering logic, AI-powered automations for listing management and bespoke plugins built around the client’s operational workflow.
Complex WordPress development combined with custom AI automation — delivered as a working system, not just a website.
20+ projects across UK and Europe — ecommerce stores, corporate sites and technical fixes.
From WooCommerce stores built for UK businesses to corporate WordPress websites across Spain and Europe — a track record of technical delivery across different platforms, industries and project sizes.
Speed fixes, conversion improvements, full builds and ongoing maintenance — all delivered directly, without agency layers.
You get the specialist — not the account manager who talks to the specialist.
Most agencies have one problem: the person who sells the project is never the person who builds it. You explain your brief three times, wait two weeks for a quote and get code written by someone who wasn’t in the room when the requirements were discussed.
With me, that doesn’t happen. I take the brief, I ask the questions, I build the solution. The same technical perspective runs from the first conversation to the final delivery — which means fewer mistakes, faster turnaround and a result that actually matches what you asked for.
No account managers. No handoffs. No “I’ll check with the team.”
Every conversation happens with the person building your project. That means faster decisions, honest answers and no information getting lost between layers. If something needs changing, you tell me and it gets changed — not scheduled for the next sprint.
AI-assisted development means days, not weeks — without cutting quality.
I use AI to accelerate development — which means custom plugins, automations and technical builds that would take a traditional agency weeks can be delivered in days. You get specialist-quality output at a fraction of the usual timeline and cost.
Custom solutions — not templates with your logo on top.
Every project is built around your specific requirements. If your WooCommerce store needs logic that no plugin handles, I build that logic. If your WordPress site needs a feature that doesn’t exist, I build that feature. No workarounds, no compromises.
A proper UK business — not a freelancer platform profile.
Mihai Dobre LTD is registered in the UK. You’re working with a legitimate business that takes projects seriously, communicates clearly and delivers what was agreed. For businesses that need proper technical delivery — not a gamble — that matters.
If you’ve been burned by an agency that overpromised, a freelancer who disappeared or a plugin that almost did what you needed — get in touch. Read more about how I work, browse the services or check the case studies to see actual delivered work.
The person who takes
the brief also builds it
I’m Mihai Dobre — a UK-based developer specialising in custom WooCommerce plugins, WordPress websites and Shopify builds. I use AI to deliver complex technical work faster than a traditional agency — without the layers, the markup or the wait.
Mihai Dobre LTD is a UK-registered company. Every project is handled by me personally — from the first conversation to the final delivery. Read more about who I am, see what clients say, or check the actual work I’ve delivered.
Projects Delivered
Custom plugins, WooCommerce stores, WordPress websites and AI builds — across UK and European clients.
See the work →You Talk to Me
Not an account manager. Not a project coordinator. The person building your project is the person answering your messages.
How I work →LTD Registered
A proper UK business — not a freelancer platform profile. Mihai Dobre LTD registered at Companies House, working remotely across the UK.
Company info →Built with AI. Built properly.
AI lets me deliver custom plugins and automations in days, not weeks. The code is clean, maintainable and built around your exact requirements — not generated and forgotten.
View services →Don’t take my word for it — here’s what clients actually say
“Mihai built us a custom pricing plugin that no off-the-shelf solution could have handled. The level of detail and the speed of delivery was exactly what we needed. No agency would have done it this fast.”
“Our WooCommerce store was slow and losing customers at checkout. Mihai fixed the performance issues and restructured the flow — results were immediate. Wish we’d done it sooner.”
“Exactly what you want when working with a specialist — no account managers, no delays. Mihai understood the brief immediately and delivered clean, working code on time.”
From first message to delivered project — here’s exactly what happens.
No lengthy discovery phases, no proposal decks, no waiting two weeks to find out if your project is even feasible. You tell me what you need, I tell you what’s possible, and we get to work. That’s it.
Whether you’re starting from scratch or have an existing store or website that needs fixing — the process is the same: understand the real problem first, then build the right solution for it. Not the most expensive one, not the most complex — the right one.
You tell me the problem
Send me your URL, your brief or just a description of what’s not working. No forms to fill, no calls to book before I’ll talk to you. I read everything and come back with an honest assessment — usually within 24 hours.
I tell you what needs doing
Once I understand the situation, I give you a clear technical direction — what should be built, why, and roughly what it involves. No vague quotes, no upselling. If a simpler solution exists, I’ll tell you that too.
I build it — properly
The work gets done. I use AI-assisted development to move faster without cutting corners — clean code, tested, documented and built to last. You don’t get a finished product that creates three new problems to solve.
We improve it over time
The best technical systems get better after they go live — not worse. If you want ongoing support, performance improvements or new features added, I’m available for that too. Many clients work with me on a retainer basis for exactly this reason.
Questions I get asked before most projects start.
Most people want to know the same things: what I actually build, how much it costs, how long it takes and whether their project is even the right fit. These questions cover the most common ones — honestly.
If your question isn’t here, the fastest way to get an answer is to send me a message directly. I read everything and reply personally.
What kind of businesses do you work with?
Mostly UK businesses with a real technical problem to solve — ecommerce stores that need a custom plugin, businesses that want to automate something, website owners who’ve been let down by an agency or a generic freelancer. If you have a specific brief and need it built properly, that’s a good fit.
Do you only build AI systems, or also WooCommerce, WordPress and Shopify?
All of the above. I use AI as a development tool to build custom solutions faster — but the output is WooCommerce plugins, WordPress websites, Shopify stores and bespoke automations. AI is how I build, not just what I build.
Can you add something to my existing store or website, or do I need to start from scratch?
Both are fine. Many projects involve adding a custom plugin, fixing a performance issue or implementing an automation on top of an existing WooCommerce store or WordPress site. You don’t need to rebuild everything to get something working properly.
Do I work with you directly, or does the work get handed off to someone else?
You work with me directly — from the first conversation to the final delivery. I don’t subcontract, I don’t outsource and I don’t hand your project to a junior developer once the sale is done. What you discuss with me is what gets built.
How do I get started if I’m not sure exactly what I need?
Send me your URL and describe the problem you’re trying to solve — even if you can’t describe it technically. I’ll review it and come back with an honest assessment of what needs doing and whether I’m the right person to do it. No commitment required to have that conversation.
Where can I see actual examples of your work?
The case studies section has real project examples — including a custom WooCommerce pricing plugin built for a UK print business and a WordPress real estate portal with 1,500+ listings and AI automations. The reviews page has client feedback. Both are worth checking before you get in touch.
Still not sure? The simplest thing to do is send a message — describe what you need, share your URL if you have one, and I’ll come back with an honest answer. No sales calls, no obligation, no waiting a week for a response.
Send me your URL and your biggest problem. I’ll take it from there.
You don’t need a polished brief or a detailed spec. Tell me what’s broken, what’s missing or what you want to build — and I’ll come back with an honest assessment of what needs doing, how long it takes and what it costs. No fluff, no obligation.
If I’m not the right fit for your project, I’ll tell you that too. I’d rather point you in the right direction than take on work that isn’t a good match for either of us.