I build AI systems, custom plugins & technical solutions for businesses in the UK.
I help businesses improve how their websites and eCommerce systems actually work through AI systems, automation, custom development and technical implementation built around real operational needs. That can include tailored workflows, custom plugins, AI-assisted support, lead handling systems and stronger technical foundations for WooCommerce and WordPress.
AI systems, automation and custom functionality built around the way the business actually operates.
Technical work focused mainly on WooCommerce and WordPress, with solutions shaped around the existing setup.
Practical implementation backed by real case studies, specialist-led delivery and a clearer technical process.
A specialist-led service structure built around AI systems, technical development and practical implementation.
The main focus of the work is building AI systems, automation and custom technical solutions for businesses that rely on WooCommerce or WordPress. The goal is not simply to make a website look better, but to improve how it performs, how it operates and how it supports the business behind it.
Around that, there is a second layer of specialist development work, including WooCommerce development, WordPress development, custom plugins, technical improvements and more focused services that support growth over time.
Primary services
The core focus is on AI systems, automation, custom plugins and technical solutions built around real business processes, especially where standard tools are not enough.
Secondary services
This includes specialist WooCommerce and WordPress work such as development, performance improvements, technical fixes and stronger structural implementation.
Supporting services
Additional services such as SEO-focused improvements, maintenance, conversion work and technical support remain part of the wider service structure through the main services page.
The work is structured around one main focus and two technical pillars.
The core of the work is building AI systems and automation that improve how a business operates. Around that, there are two technical pillars where these systems are implemented, extended or integrated into real environments.
These pillars are WooCommerce and WordPress, where most of the development, customisation and system integration work takes place.
AI systems and automation
The primary focus is on AI systems, automation, custom workflows and technical solutions designed to reduce manual work, improve processes and add real functionality to websites and eCommerce setups.
This includes AI-assisted support, lead handling systems, internal automation and custom-built logic that fits the way the business actually works.
WooCommerce development
WooCommerce development focused on custom functionality, stronger architecture, performance improvements and systems that support real growth in online stores.
This is often where pricing logic, product workflows, automation systems and custom integrations are implemented directly into the store.
WordPress development
WordPress development focused on custom builds, internal systems, content handling improvements and technical structures that support how the website is used day to day.
This includes custom plugins, workflow systems and better ways to manage data, enquiries and internal processes.
AI systems built to solve real operational problems, not just add features.
The main focus is designing and building AI systems that improve how a business actually works. This includes automation, internal workflows, AI-assisted support and custom functionality integrated directly into WooCommerce and WordPress.
Each system is built around a real problem, whether that is handling enquiries more efficiently, reducing manual admin, improving internal processes or connecting tools that currently do not work well together.
AI agents
AI agents help structure enquiries, improve communication and support pre-sales or customer interactions.
Automation systems
Automation reduces repetitive work and connects processes that normally require manual handling.
AI systems become valuable when they are implemented properly inside the platform.
Most businesses do not need abstract AI ideas. They need systems that work inside the website, store or internal setup they already use. In most cases, that means implementing automation, custom logic and tailored functionality through WooCommerce or WordPress.
WooCommerce systems built for stores that need more than standard plugins.
WooCommerce projects often need stronger technical structure, better pricing logic, more tailored workflows and systems that support how the store actually operates. That can include custom plugin work, backend automation, checkout-related logic or operational improvements that standard tools do not solve properly.
This is where AI systems and custom development often work together, especially when the goal is to reduce manual work and improve how the store functions day to day.
Explore WooCommerce developmentWordPress systems built around internal workflows, content handling and custom functionality.
WordPress is often the right environment for projects that need internal process improvements, structured lead handling, content workflows, tailored admin functionality or custom tools built around the way the business works.
That can include custom development, automation and more specialised systems that support growth without adding more friction to the website or the team using it.
Explore WordPress developmentReal projects where systems, development and technical problem-solving made a measurable difference.
The work is not based on generic templates or surface-level changes. It is based on solving technical problems properly, improving workflows and building systems that support how the business operates. More examples can be explored in the full case studies section.
Custom pricing logic and operational workflow for print eCommerce
A WooCommerce project required a fully tailored pricing structure, more advanced product logic and a stronger technical setup to support how orders were configured and processed.
The result was a more reliable system with less manual friction and a clearer workflow behind the store.
Property data handling and process automation across multiple websites
A WordPress-based real estate setup required structured imports, cleaner data handling and more reliable workflows across a multi-site environment.
The system reduced manual intervention and improved consistency in how data and listings were managed.
Custom development built around real business requirements
Not every project fits neatly into one category. Many involve a combination of AI systems, WooCommerce development or WordPress development depending on what the business actually needs.
That is why the process starts with understanding the real problem first, then building the right technical solution around it.
A practical process built around clarity, technical direction and implementation that actually fits the business.
Not every project starts with a perfect brief. In many cases, the first step is understanding what is not working properly, where time is being lost or what kind of system needs to be built. From there, the process becomes much clearer and the right technical path can be defined properly.
Understand the real problem first
The starting point is always the real issue behind the project, not just a list of features. That could involve process bottlenecks, technical limitations, repetitive admin work or a website that needs stronger functionality.
Define the right technical approach
Once the problem is clear, the right solution can be shaped properly. That may mean AI systems, custom development, automation, a plugin build or a more focused improvement inside WooCommerce or WordPress.
Build what is actually needed
The goal is not to overbuild. It is to implement a system or solution that works properly, fits the current setup and improves how the business operates in practice.
Technical work is easier to trust when there is real experience, direct communication and visible proof behind it.
This is not an agency model with layers between the work and the client. It is specialist-led technical work, delivered directly, with a clearer understanding of the actual website, system or ecommerce problem that needs to be solved.
Projects are handled directly, with a clearer technical understanding from the start.
The work combines practical implementation, platform knowledge and real problem-solving across WooCommerce, WordPress and more tailored AI systems.
That includes custom builds, technical fixes, performance work, automation and systems designed around how the business actually operates.
There is a clear path to explore real work, background and public trust signals.
You can explore the wider case studies section, read more about who Mihai Dobre is or review the broader about page for more context behind the work.
This makes it easier to understand not just the services, but the experience and technical direction behind them.
Reviews, press and supporting references strengthen the credibility of the specialist model.
Additional public trust signals can be explored through reviews, press and the wider specialist pages connected to the project.
The goal is not just to say the work is credible, but to make that credibility visible across the site.
Common questions about AI systems, development and technical support for websites and ecommerce businesses.
These questions help clarify the type of work offered, how projects are approached and where AI systems, custom development and platform-specific implementation fit into the wider service structure.
What kind of work do you actually do?
The main focus is building AI systems, automation, custom plugins and technical solutions for businesses using WooCommerce or WordPress. That can include workflow improvements, tailored functionality, support systems and development work built around the way the business operates.
Do you only work on new websites or can you improve an existing one?
Many projects involve improving an existing website or ecommerce setup rather than starting from scratch. That may include custom development, performance improvements, technical fixes, automation or a stronger system behind the current setup.
What is the difference between AI systems and normal development work?
Normal development work usually focuses on building or improving features. AI systems go further by helping automate processes, structure workflows, assist with support or connect business tasks in a more useful way. In many projects, both areas work together.
Do I need to know exactly what system I need before getting in touch?
No. In many cases, the first step is simply understanding the problem clearly. Once that is defined, it becomes much easier to decide whether the right approach is automation, custom development, a plugin build or a more tailored technical solution.
Do you work directly with clients or through an agency model?
The work is handled directly. This allows clearer communication, a better understanding of the technical requirements and a more practical approach to solving the real problem behind the project.
Where can I see examples before starting a project?
You can explore the case studies, read more about who Mihai Dobre is, review the broader about page or understand the approach in more detail through how I work.
If the website or store needs stronger systems, better technical structure or less manual work, that is where the project starts.
The first step is not choosing a tool or forcing a solution. It is understanding the actual problem, how the business works today and what needs to improve through AI systems, automation or more tailored technical development.
Explore the main focus of the site.
If the goal is to reduce manual work, improve workflows or build something more tailored around the business process, the best place to start is the main AI systems page.
See the wider service structure.
If you want to explore the broader technical offer first, including specialist platform work, you can review the full services page and move into the areas most relevant to the project.
Start with a clear conversation about the real problem.
If you already know something needs to change, improve or be built properly, the next step is simply to get in touch and explain what is happening.