I build the systems businesses depend on.
I solve operational and technical complexity for businesses. Custom eCommerce infrastructure, scalable platforms and workflow automation that improve reliability and reduce manual overhead.
Operational bottlenecks I solve
Companies contact me when their current infrastructure cannot support business operations reliably.
Fragile WooCommerce Infrastructure
Checkout failures, plugin conflicts and database bottlenecks costing revenue.
Plugin Dependency
Conflicting extensions creating security vulnerabilities and performance degradation.
Disconnected Workflows
Manual data transfer between systems. Duplicated effort. Information silos.
Operational Inefficiency
Hours lost to repetitive tasks: order processing, inventory updates, customer communications.
Scaling Constraints
Platform unable to handle traffic growth, expanded catalogs or complex business logic.
Infrastructure Instability
Systems failing under load. Unreliable during critical periods.
Three areas of focus
Technical infrastructure that improves operational efficiency and supports business growth.
WooCommerce Systems
Revenue-critical ecommerce infrastructure.
Custom architecture for checkout reliability, operational workflows and B2B complexity. Built to handle real business demands.
- Checkout architecture
- Custom workflows
- Plugin systems
- B2B ecommerce
- Operational scaling
Premium Web Platforms
Business-critical application infrastructure.
Next.js and React systems for portals, dashboards and backend operations. Scalable architecture for growing businesses.
- Next.js architecture
- React platforms
- Business portals
- API infrastructure
- Backend systems
AI & Automation
Operational efficiency through automation.
Workflow automation, RAG implementations and lead systems that reduce manual overhead. Practical AI for business operations.
- Workflow automation
- RAG systems
- Lead automation
- CRM integration
- Internal tooling
Technical implementations
Infrastructure improvements for businesses with operational complexity.
WooCommerce Matrix Pricing System
Problem: B2B pricing complexity requiring custom infrastructure.
Implementation: Tiered pricing engine with customer group rules and dynamic discount logic.
Operational scalability
Bags Wonder Full Performance
Problem: Slow store performance affecting conversions and SEO.
Implementation: Full-stack optimisation targeting Core Web Vitals and load times.
Infrastructure improvements
Real Estate Automation Platform
Problem: Manual property management across multiple portals.
Implementation: Custom automation platform with multi-language support and API integrations.
Workflow automation
Technical partnership
Senior technical expertise. Direct collaboration. Infrastructure built for reliability.
Direct Technical Collaboration
You work directly with me throughout. No account managers, no handoffs. Complete technical continuity from discovery through implementation.
Senior Implementation
Every line of code written by an experienced developer. No outsourcing. No delegation to junior team members.
Infrastructure-First Architecture
Systems designed for operational reliability and long-term maintainability. Technical decisions driven by business requirements.
Long-Term Technical Partnership
Clean architecture, documented patterns and technology choices that support your business for years. Built to last.
Ideal clients
Businesses with operational complexity needing senior technical expertise for scalable infrastructure.
Ecommerce Operators
Stores outgrowing template limitations. Need custom WooCommerce infrastructure and checkout reliability.
Infrastructure-Dependent Businesses
Companies whose operations depend on reliable web systems. You need infrastructure that performs under pressure.
Scaling Platforms
Businesses experiencing growth that current systems cannot handle. Need architecture that scales with complexity.
Operations-Focused Teams
Manual workflows consuming team capacity. Need automation for order processing, inventory and customer communications.