Custom AI Plugins, WooCommerce Development & WordPress Builds for UK Businesses
I’m Mihai Dobre — a UK-registered developer building custom AI-powered plugins, automations and WooCommerce stores for businesses across the UK. I solve the technical problems that cost you revenue, without the agency overhead.
Technical solutions that move
your business forward
I’m not an agency. I’m the person who actually builds it — from custom AI-powered plugins to full WooCommerce stores. Every solution is built around your specific problem, not a off-the-shelf template.
AI-Powered Development
Custom plugins, automations and bespoke solutions built with AI — tailored to how your business actually works. Faster to build, precise in execution, zero unnecessary cost.
Explore AI solutions →WooCommerce Development
New WooCommerce stores built from scratch — or existing stores fixed, restructured and optimised to convert and perform in the UK market.
WooCommerce services →WordPress & Web Builds
Corporate websites and custom WordPress builds that are fast, structured and built to rank — from landing pages to complex multi-section sites.
WordPress services →Speed & Performance
Slow stores lose sales. I fix WooCommerce and WordPress performance at the technical level — Core Web Vitals, server response and asset loading.
Speed optimisation →SEO & Conversion
Technical SEO foundations and conversion optimisation — the structural work that helps your store rank in Google UK and turn visitors into buyers.
Performance audit →Shopify Development
Custom Shopify development, speed fixes and SEO for stores that need more than a default theme can offer.
Shopify services →Projects that solved
real business problems
Every project here started with a specific problem a business couldn’t solve with off-the-shelf tools. Here’s what I built and how it worked.
Custom AI-Built Pricing Plugin for UK Print Business
A UK print company needed a complex dynamic pricing system — matrix-based pricing, express delivery multipliers, conditional add-ons and full WooCommerce cart integration. No plugin on the market could handle it. I built it from scratch using AI, iterated to v1.2 and deployed on a live environment.
Real Estate Portal — 1,500+ Properties & Custom AI Automations
A large real estate business needed a WordPress portal capable of managing over 1,500 property listings with complex filtering, automated lead capture and bespoke AI-powered plugins — all built and maintained by me directly.
20+ projects delivered across UK & Europe
WooCommerce stores, WordPress sites, custom plugins and AI automations — all built directly by Mihai.
Why UK businesses choose a specialist over an agency
Agencies have their place. But for focused technical work — a custom plugin, a WooCommerce build, a performance fix — you don’t need a team of ten. You need one person who knows exactly what they’re doing.
The agency experience
You talk to account managers, not developers
Your brief gets translated three times before a developer sees it. Things get lost. Scope creeps. Timelines slip.
Junior developers on your project
Senior leads pitch the work. Junior staff deliver it. The person you trusted with your brief isn’t the person building it.
You pay for overhead, not output
Agency rates include offices, account managers, project managers and profit margins. You’re paying for a structure, not just the work.
Slow communication, slow delivery
Tickets, queues, weekly update calls. Getting a simple answer takes days. Getting a fix takes weeks.
Working directly with Mihai
You speak directly to the person building it
No account managers, no handoffs. You explain the problem once and I build the solution. See how I work for the full process.
Senior-level work on every project
I’ve delivered 20+ projects across WooCommerce, WordPress and Shopify. Every project gets the same level of attention.
You pay for the work, not the structure
No office costs, no layers of management. Mihai Dobre LTD is UK-registered — professional, lean and focused on output.
Fast, direct communication
Questions get answered quickly. Fixes get done. No queues, no tickets. Just direct work on your project.
Simple process, no surprises
No lengthy discovery phases, no account managers, no back-and-forth for weeks. You tell me what you need, I tell you honestly what it takes — and we get it done. You can read the full detail on how I work.
Send Your Brief
Tell me what you need — a custom plugin, a new WooCommerce store, a speed fix or an automation. A URL and a few lines is enough to get started.
Honest Assessment
I review your project and come back with a clear picture of what needs doing, how long it takes and what it costs. No inflated quotes, no vague timelines.
Build & Deliver
I build it — using AI where it speeds things up, custom code where precision matters. You get updates throughout, not silence until delivery day.
Ongoing Support
Once delivered, I don’t disappear. If you need ongoing maintenance, further development or a performance audit, I’m here.
Trusted by founders and operators
across the UK and beyond
“Mihai built us a custom pricing plugin that no off-the-shelf solution could have handled. The level of detail and the speed of delivery was exactly what we needed. No agency would have done it this fast.”
“Our WooCommerce store was slow and losing customers at checkout. Mihai fixed the performance issues and restructured the flow — results were immediate. Wish we’d done it sooner.”
“Exactly what you want when working with a specialist — no account managers, no delays. Mihai understood the brief immediately and delivered clean, working code on time.”
The specialist
behind every project
I’m Mihai Dobre — a developer with hands-on experience across WooCommerce, WordPress and Shopify. I build custom solutions using AI, manage complex builds and deliver technical work that agencies typically take weeks to scope.
Mihai Dobre LTD is registered in the UK. All work is delivered 100% remotely. You can read more about who I am, check my client reviews, or browse my case studies.
Projects Delivered
WooCommerce stores, WordPress sites and custom AI builds across UK and Europe.
See case studies →Direct Work
You work with Mihai directly. No account managers, no outsourcing, no surprises ever.
How I work →LTD Registered
Mihai Dobre LTD — UK-registered company, working remotely across the UK and beyond.
Company info →Custom Dev with AI
Plugins, automations and bespoke solutions built faster with AI — and built properly, not just generated.
View services →Everything you need to know
before getting in touch
If your question isn’t here, just send me a message — I reply to every enquiry personally.
What does Mihai Dobre do exactly?
I build custom AI-powered plugins, automations and bespoke technical solutions for WooCommerce, WordPress and Shopify stores. I also design and develop full websites and ecommerce stores from scratch. See my full list of services for details.
Can you build a custom WooCommerce plugin for my store?
Yes. I build custom WooCommerce plugins tailored to your specific business logic — pricing systems, booking tools, custom checkout flows, integrations and more. I use AI to build faster without cutting corners. Get in touch with your brief.
Do you work with UK businesses only?
I work primarily with UK businesses — Mihai Dobre LTD is UK-registered and I understand the UK market well. I also take on international projects when the fit is right. All work is delivered 100% remotely.
What is the difference between hiring you and hiring an agency?
With an agency, your project goes through account managers and junior developers. With me, you work directly with the person building it — faster communication, faster delivery, no markup for overhead. Read more on how I work and about me.
Can you fix a slow WooCommerce store?
Yes. I specialise in WooCommerce speed optimisation and performance audits — fixing Core Web Vitals, server response times, bloated plugins and checkout bottlenecks that cost you revenue.
Do you work on WordPress websites as well as WooCommerce stores?
Yes. I build and optimise both — from full WordPress website builds to speed optimisation, SEO, security and ongoing maintenance. See all WordPress services.
Do you work with Shopify as well?
Yes. I offer Shopify development, speed optimisation, SEO and maintenance for stores that need more than a default theme. See all Shopify services.
How do I get started?
The easiest way is to send me a message with your project brief or your store URL. I’ll take a look and come back to you with an honest assessment of what needs doing and how I can help. No commitment required.
Got a project in mind?
Let’s talk about it.
Whether you need a custom WooCommerce store, a custom AI plugin, a speed fix or a full WordPress build — send me your brief and I’ll come back with an honest assessment. No commitment, no sales call.
Not sure where to start?
Send me your store URL or describe the problem you’re having. I’ll tell you honestly what needs fixing and whether I’m the right person for it.
Get in Touch →