AI Development, Custom Plugins and eCommerce Systems for UK Businesses
I help UK businesses build custom plugins, AI-supported workflows and high-performance ecommerce systems for WooCommerce, WordPress and Shopify — delivered directly by me, not by an agency.
What I actually help with
Most businesses do not need more tools. They need the right system, the right logic and clean implementation. I help with AI development, custom functionality and ecommerce improvements that solve real operational problems.
AI Development & Implementation
Custom functionality, AI-supported workflows, process automation and tailored systems built around how your business actually works.
Custom Plugins & Development
Bespoke plugins, custom code and technical solutions for WooCommerce, WordPress and Shopify when standard tools are no longer enough.
eCommerce Systems & Performance
Store architecture, speed, technical execution and performance improvements designed to support sales, operations and long-term growth.
When your website or store needs more than another plugin
I usually get hired when a business has outgrown basic setups, patchwork fixes or generic tools that no longer support how the operation actually works. This often happens when teams need better workflows, more reliable systems and custom functionality that standard plugins cannot deliver.
Common problems I help solve
Your business relies on multiple plugins, apps and manual workarounds that do not communicate properly, which creates friction, errors and wasted time.
Off-the-shelf solutions often force compromises. When the process is specific, custom development is usually the cleaner and more reliable option.
The front end may look acceptable, but speed, structure, workflow and conversion are limited by poor technical implementation.
You do not need agency layers or vague advice. You need clear thinking, practical decisions and someone who can actually build the right solution.
How I usually fix this
I focus on practical systems that support sales, operations and long-term maintainability. Depending on the project, that may involve AI development and implementation, custom plugin development, performance work or a stronger WooCommerce system.
I look at what is blocking performance, efficiency or growth before recommending any build or change.
The goal is not complexity. The goal is a cleaner system that matches how the business actually works.
This can include tailored automation, custom plugin development, structural improvements or a more complete ecommerce setup.
Once the system is in place, I help improve speed, structure and stability so it keeps supporting the business properly.
Three ways to work with me — depending on where your store is right now.
Every engagement has a defined scope, clear deliverables and a commercial outcome we’re working toward together. If you’re starting from scratch and want to understand what a proper build realistically costs, I’ve put together a honest breakdown of WooCommerce website costs in the UK before you make any decisions.
Build
A new WooCommerce store built properly from the start — structured for performance, conversion and long-term growth. Not just a theme dropped onto a domain.
- Strategy-led architecture
- Conversion-focused templates
- Technical SEO & tracking foundations
Fix
Your store exists, traffic is coming in, but something is leaking revenue. I find what’s causing it and fix it — speed, conversion or technical SEO — without rebuilding what doesn’t need to change.
- Core Web Vitals optimisation
- Product & checkout CRO improvements
- Technical clean-up & SEO corrections
Grow
Once the foundations are solid, this is where the compounding starts. Monthly optimisation across speed, UX and search visibility — guided by data, not guesswork.
- Continuous CRO testing
- SEO & structure refinement
- Performance monitoring & improvements
Examples of what “better execution” looks like.
Every store is different — but the levers are consistent: speed, clarity and purchase flow. You can review detailed eCommerce case studies here. If you’re planning a Shopify project, see the latest breakdown of Shopify website cost in the UK before making strategic decisions.
“We finally had a store that matched our brand and stopped leaking sales at checkout. The structure made sense — and conversion stabilised.”
“After the performance work, mobile improved immediately. Paid traffic started converting at a level that justified scaling spend.”
“Clear SEO foundations and product pages that answer real buying questions. Rankings improved — but revenue improved first.”
How I work — from first conversation to measurable improvement.
Understand the real problem
You share your URL, your goals and where things feel stuck. I look at performance, structure and conversion flow — and give you a clear, honest read on what’s actually worth fixing first.
Execute with a defined scope
Work is agreed upfront — clear deliverables, clean milestones and no moving targets. Whether it’s a full build or a targeted fix, you know exactly what’s being done and why.
Improve & compound over time
Once the foundations are solid, ongoing optimisation takes over — speed, UX and SEO improvements that build on each other rather than starting from scratch every time.
Not sure where to start? These are the most common first steps.
Most founders and store operators I work with come in through one of these three entry points. Each has a defined scope, a fixed price and a clear outcome — no retainer traps, no vague proposals.
WooCommerce Starter
- Launch-ready store build
- Conversion-first structure
- Tracking & analytics foundations
The right starting point if you’re building new or rebuilding something that was never set up properly. Structured for SEO, conversion and performance from day one.
See detailsSpeed Fix
- Remove performance bottlenecks
- Mobile-first optimisation
- Clear before/after actions
If your store has traffic but isn’t converting the way it should, slow Core Web Vitals are usually part of the problem. This fixes that directly.
See detailsGrowth Retainer
- Monthly CRO improvements
- SEO & technical optimisation
- Compounding performance gains
For stores where the foundations are in place and the goal is steady, compounding improvement — rather than reacting to the next problem that comes up. Delivered through a structured monthly retainer.
See detailsA UK-registered eCommerce specialist — working remotely with store owners across the UK and worldwide.
I’m Mihai Dobre. I run Mihai Dobre LTD, a UK-registered company, and I work remotely with founders and operators who need their WooCommerce, Shopify or WordPress store to actually perform — not just exist.
I don’t outsource. I don’t hand work to juniors. Every audit, build and optimisation is done by me directly — which means you get consistent thinking from the first conversation to the last deliverable.
If you want to understand more about the work, the approach and the experience behind it, the full profile and client reviews are a good place to start.
Mihai Dobre LTD is registered in England & Wales. Work is delivered remotely — to clients across the UK, Europe and beyond.
WooCommerce, Shopify and WordPress — built and optimised for performance, not just presence.
eCommerce systems built around performance, conversion clarity and technical SEO — the foundations that make growth sustainable.
Tell me what’s going on with your store — I’ll tell you what I’d do first.
If you already have a store, send the URL and tell me what feels broken or stuck. If you’re starting from scratch, share your niche, your margins and what you’re trying to build. I’ll give you a straight answer on the best entry point — whether that’s a WooCommerce build or fix, a Shopify project, a performance audit, or ongoing optimisation.