AI implementation, custom development and automation for WooCommerce, WordPress and Shopify businesses in the UK
I work directly with businesses to build custom solutions, automate processes and solve real technical problems — from WooCommerce development to AI-powered systems that improve how your website actually performs.
I don’t just design websites. I build systems, custom plugins and automation that solve real business problems.
From custom pricing logic to complex product setups and integrations, I work deeply with WooCommerce at code level.
I implement AI workflows, automation and integrations that help businesses reduce manual work and scale operations.
Most of the work comes down to three things: solving technical problems, improving how the business operates and building systems that actually scale.
In most cases, the issue is not the platform. It is how everything is connected, structured and managed. That is where custom development, WooCommerce expertise and AI implementation come in — not as separate services, but as part of a system that needs to work properly.
AI systems and automation applied to real business workflows
I implement AI systems and automation that reduce manual work, connect processes and improve how the business runs day to day. This is not theoretical AI — it is practical implementation built around real workflows and operational needs.
Custom development when standard plugins are not enough
When a store hits limitations, I build custom functionality directly into WooCommerce or WordPress. This includes plugins, pricing logic, integrations and tailored solutions that give full control over how the system works.
WooCommerce systems, structure and technical direction
I work on WooCommerce development, improving store structure, performance and internal workflows so the platform becomes easier to manage, more stable and better prepared to scale.
The main work is focused on AI implementation, WooCommerce development and custom technical systems built around real business needs.
These are not disconnected services. In most projects, they overlap. A WooCommerce store may need custom development, automation and better technical structure at the same time. The goal is to build the right solution around the problem, not force the project into a fixed package.
AI implementation and automation
I build and implement AI systems, automation and structured workflows that reduce manual work, improve operations and help businesses run more efficiently.
Explore AI systemsWooCommerce development for stores that need more than standard plugins
From custom functionality and pricing logic to store structure and technical improvements, I work directly on WooCommerce setups that need better control, performance and scalability.
Explore WooCommerce developmentWordPress development and custom technical implementation
When a business website needs more than a standard setup, I build custom solutions inside WordPress to improve functionality, workflows and the way the system performs over time.
Explore WordPress developmentBuilt around ecommerce and operational systems
A large part of the work sits around ecommerce operations, technical workflows and platform behaviour — especially in WooCommerce environments where off-the-shelf solutions stop being enough.
Custom solutions, not generic service bundles
Some projects need automation. Others need custom development, platform fixes or technical direction. The work is shaped around the actual constraint, not around a predefined package.
Real systems built to fix real problems inside WooCommerce and WordPress businesses.
Every project starts with a specific issue — complex pricing, inefficient workflows or limitations in the platform. The work focuses on solving that problem through custom development, automation and structured systems that actually improve how the business operates.
SYSTEM BUILDCustom WooCommerce pricing system built to handle complex product logic
A WooCommerce store needed advanced pricing rules, structured product configuration and less manual work. A custom system was developed to automate calculations, simplify workflows and give full control over how pricing works across the store.
View case study
AUTOMATIONAutomation system for data processing and multi-site workflows
A WordPress platform handling large volumes of data needed better structure and fewer manual processes. The solution focused on automation, data handling and workflow optimisation to make the system more reliable and easier to scale.
View case studyThis is specialist work focused on solving real problems, not selling predefined packages.
Most projects that come to me have already tried standard approaches — more plugins, more tools or generic setups. In many cases, that adds complexity instead of fixing the issue. The focus here is different: understand how the system works, identify the real constraint and build the right solution around it.
Direct communication
You work directly with me from start to finish. No layers, no account managers and no information getting lost along the way.
Problem-first approach
The starting point is always the actual issue — whether that is workflow inefficiency, technical limitations or lack of automation — not the tool.
Built around your system
Every solution is adapted to your WooCommerce or WordPress setup, your processes and how your business actually operates.
Less complexity, more structure
The goal is to simplify and structure the system, not to add more plugins or layers that make it harder to manage over time.
Specialist focus
Focused on AI implementation, WooCommerce systems and custom development — not general-purpose services.
Real technical work
Projects involve real systems, automation and custom-built functionality, not just surface-level design changes.
UK-focused work
Working with businesses across the UK, fully remote, with a focus on practical, measurable improvements.
Built to scale
Solutions are designed to grow with the business, keeping the system stable, manageable and efficient over time.
I work as a specialist focused on building systems, automation and custom solutions that solve real business problems.
I am Mihai Dobre, working directly with businesses across the UK. My work is focused on AI implementation, WooCommerce development and technical systems built to improve how a business actually operates — not just how the website looks.
Most of the projects involve fixing limitations, improving workflows or building custom solutions where standard setups are not enough. The approach is always practical: understand the system, identify the real issue and implement the right solution.
Direct work
You work directly with me on every project, from planning to implementation.
Implementation
Projects involve real systems, automation and custom-built functionality.
Market focus
Working with UK businesses, fully remote, with practical and scalable solutions.
Term thinking
Solutions are built to remain stable, maintainable and ready to scale.
If something in your setup is slow, manual or difficult to manage, the next step is to understand what is actually causing it.
Some businesses need AI implementation and automation. Others need WooCommerce development or custom-built functionality. The important part is not the tool — it is identifying the real issue and building the right system around it.
Understand how automation and AI can improve your workflows
If the project involves reducing manual work, improving processes or connecting systems, start with the AI systems page.
See how this work looks in real implementations
Explore the case studies to understand how custom development, automation and system design are applied in real business scenarios.
Explain what is not working properly
If your WooCommerce or WordPress setup feels inefficient or difficult to manage, the next step is to get in touch and describe the issue.