I Fix, Build & Scale High-Performing WooCommerce Stores
Speed, conversion and technical SEO — engineered into the system so your traffic turns into revenue. London-focused, UK-wide delivery.
I’m not an agency. I’m the person who audits it, fixes it, and improves it.
Most WooCommerce projects in London don’t lose money because the product is weak.
They lose money because the store is slow, the structure is unclear, and the checkout journey leaks intent. Then marketing gets blamed for what is actually a systems problem.
I solve that by engineering the fundamentals: performance, templates, technical SEO and conversion flow. WooCommerce is my primary focus. If your project sits outside that scope, I also support WordPress and selected Shopify work — but only when it’s the right fit.
Architecture, performance and UX that support revenue — not vanity design.
Speed, conversion and SEO work prioritised by impact, not by guesswork.
London-first positioning with UK-wide delivery, remote and execution-led.
When your store is the bottleneck, marketing can’t save it.
Common problems I see
How I fix it
I focus on the levers that move revenue: performance, clarity and purchase flow.
Choose the level of support you need — build, fix, or grow.
Clear scope. Clear deliverables. Clear commercial outcomes. If you’re planning a new project, review the latest breakdown of WooCommerce website cost in the UK to understand realistic investment levels before starting.
Build
New WooCommerce stores engineered for performance, conversion and long-term scalability.
- Strategy-led architecture
- Conversion-focused templates
- Technical SEO & tracking foundations
Fix
Targeted speed, CRO and technical fixes that remove the bottleneck holding revenue back.
- Core Web Vitals optimisation
- Product & checkout CRO improvements
- Technical clean-up & SEO corrections
Grow
Ongoing optimisation that compounds results across speed, UX and search visibility.
- Continuous CRO testing
- SEO & structure refinement
- Performance monitoring & improvements
Examples of what “better execution” looks like.
Every store is different — but the levers are consistent: speed, clarity and purchase flow. You can review detailed eCommerce case studies here. If you’re planning a Shopify project, see the latest breakdown of Shopify website cost in the UK before making strategic decisions.
“We finally had a store that matched our brand and stopped leaking sales at checkout. The structure made sense — and conversion stabilised.”
“After the performance work, mobile improved immediately. Paid traffic started converting at a level that justified scaling spend.”
“Clear SEO foundations and product pages that answer real buying questions. Rankings improved — but revenue improved first.”
A simple process that keeps projects focused, fast and commercially aligned.
Clarity first
You share your URL, goals and current bottleneck. I assess performance, structure and conversion flow — then recommend the fastest, safest path forward.
Focused execution
We build or fix with defined scope, clean milestones and measurable checkpoints. No moving targets. No vague deliverables.
Optimise & scale
Once foundations are stable, we improve speed, UX and conversion in a repeatable way — guided by data, not assumptions.
If you want the fastest commercial impact, start here.
These are the most common entry points for founders and operators who want clarity, execution and measurable improvement — without agency layers.
WooCommerce Starter
- Launch-ready store build
- Conversion-first structure
- Tracking & analytics foundations
Ideal for new builds or rebuilds that need proper structure from day one.
See detailsSpeed Fix
- Remove performance bottlenecks
- Mobile-first optimisation
- Clear before/after actions
Best when traffic exists but performance is limiting revenue.
See detailsGrowth Retainer
- Monthly CRO improvements
- SEO & technical optimisation
- Compounding performance gains
For stores ready to scale systematically instead of reacting to problems.
See detailsA London-registered eCommerce specialist working remotely with brands across the UK and beyond.
I operate through Mihai Dobre LTD, registered in London, delivering structured WooCommerce, Shopify and WordPress systems for founders who care about performance, clarity and measurable growth.
I don’t outsource builds. I don’t hand projects to juniors. The strategy, execution and optimisation come directly from me.
If you want to understand the background, experience and technical depth behind the work, you can read more on the full profile here.
London & UK LTD remote structure with international delivery.
WooCommerce, Shopify and WordPress systems engineered for revenue.
Performance architecture, conversion structure and scalable eCommerce foundations.
Tell me what you’re building — I’ll outline the fastest path to results.
If you already have a store, share your URL and the current bottleneck. If you’re starting from scratch, share your niche, margin model and goals. I’ll recommend the right entry point — whether that’s a WooCommerce build or fix, a structured Shopify framework, or focused optimisation.