_ Improve your website rankings with Shopify
Shopify SEO Optimization
Shopify SEO Optimization
Whether you're launching a new product, creating an online presence for your retail store, or starting a dropshipping business with Shopify, there's one key challenge you need to tackle first: how do you attract customers to your Shopify store?
The answer lies in implementing effective Shopify SEO optimization.
Yes, you can promote products on social media or use paid ads. But if you truly want to drive more traffic to your store, investing in Shopify SEO optimization services is the way to go. 68% of all online experiences begin with a search engine, and if your Shopify store isn't easily found through search, driving traffic could become a challenge.
Fortunately, there are a few things you can do to increase your ranking almost immediately - and there are also several Shopify SEO optimization apps that can help you.
Read on to find out how to improve the Shopify SEO optimization for your store - and which parts you can do yourself and which parts you may need to ask an expert for help with.
Why does your store needs the Shopify SEO Optimization?
The Shopify ecosystem is perfect for anyone looking to start selling online. Whether you're running a small shop with handmade products, launching a dropshipping business, or adding an online store to your retail brand, Shopify provides all the tools you need to get up and running swiftly.
Given how popular the Shopify platform is, the competition among stores is intense. As reported by Builtwith, there are currently nearly 4 million shops on Shopify, making it challenging to stand out. Ranking at the top of search engines has become increasingly difficult, and if you're not near the top, your chances of attracting online users to your shop significantly decrease. A study shows that 75% of people never get past the first page of search results. Additionally, the top five results on the first page capture 67.60% of all clicks, while positions 6 to 10 account for just 3.73%.
This is where Shopify SEO optimization practices come in. By making your Shopify store appear as high as possible in search rankings in Google, you're increasing the likelihood that people will find the shop, search for products and perhaps eventually buy something from you.
In addition, making your store SEO-compliant can bring you many other benefits:
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Effective SEO acts as a form of free advertising: 70% of digital marketers believe SEO is far more effective than paid ads, as search engines can drive a consistent stream of organic traffic to your website. In contrast, with a PPC campaign, visitors will only come as long as you have the budget to fund the ads. Once the campaign ends, your store may no longer be visible.
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Visitors tend to trust pages that rank higher on Google. Google uses over 200 factors to rank websites, including content quality, originality with respect to keywords, site speed, and user experience. If your page appears at the top of search results, it signals to Google that your store meets many of its criteria, which in turn builds trust with the search engine.
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SEO can be effective even on a limited budget. Many aspects that influence SEO rankings can be done by yourself at little to no cost. While more complex issues may require an SEO specialist, the overall costs will still be much lower than if you were to focus primarily on paid advertising to drive traffic to your store.
How can I help you with your Shopify Technical SEO Optimization?
As a freelance expert in web development and technical optimization on Shopify, I can help you overcome the technical barriers that limit the potential of your website. Here are some of the services I offer:
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- Full technical SEO audit: I identify problems in the code, such as broken links, incorrect redirects, misconfigured URL structures and more.
- Site speed optimization: I reduce loading time by implementing techniques such as code minification, image optimisation and cache configuration.
- Structured data configuration: I apply schema markup to improve your site's visibility in Google's rich results.
- Mobile optimization: I ensure that your site is fully responsive and complies with essential Web Vitals metrics.
- Fixing bugs in the code: I fix HTML, CSS and JavaScript problems that can negatively affect SEO.
Conclusion
Technical SEO code optimization on Shopify is an essential element of improving the visibility and performance of your website. While it can be complex, the benefits of investing in proper technical optimisation far outweigh the challenges.
Let's Talk
If you are looking for a freelance expert who can take care of all the technical SEO aspects of Shopify and ensure your site is 100% optimised, I can help!
Contact me for an initial audit and let's work together to take your Shopify website to the next level.