Mihai Dobre — Freelance WooCommerce & WordPress Specialist in the UK
I build and optimise high-performing WooCommerce and WordPress systems for UK businesses — conversion-first structure,
performance discipline and SEO foundations that support revenue, not vanity metrics.
If your store is slow, unclear or hard to scale, the fix is rarely “more marketing”. It’s a stronger system — from architecture to templates, checkout flow and ongoing iteration.
Quick profile
- Role: Freelance WooCommerce & WordPress Consultant
- Market: United Kingdom
- Focus: Conversion, performance, technical SEO
- Work style: Direct delivery (no agency handoffs)
- Proof: Reviews and case studies
What I specialise in
My work focuses on building robust WordPress and WooCommerce systems designed for long-term growth — not short-term visuals.
The goal is always the same: a store that loads fast, feels clear on mobile, earns trust at checkout, and is structured so SEO and campaigns work better.
WooCommerce development
Clean builds and rebuilds, scalable store architecture, complex product logic and performance optimisation — built as a revenue system.
WordPress architecture & SEO
SEO-ready structure, technical hygiene, Core Web Vitals optimisation and content architecture designed for search visibility and commercial intent.
Conversion-focused UX
UX decisions based on clarity, trust and user intent — not design trends or bloated page builders. Product pages, category structure and checkout flow are treated as profit levers.
Real-world experience — not theory
I’ve worked across a wide range of WordPress and WooCommerce projects, from small UK brands to complex eCommerce systems with custom logic, advanced pricing and long-term scalability requirements.
My approach is practical and system-driven. Every project is built with performance, SEO and conversion in mind from day one — not added later as an afterthought.
Most clients come to me when their store feels slow, fragile or hard to scale. The fix is rarely cosmetic — it’s structural.
Typical projects include
- WooCommerce stores with advanced pricing and product logic
- Full website rebuilds and migrations
- Performance and SEO recovery projects
- Conversion-focused redesigns
- Custom WooCommerce features and integrations
Why clients work with me
I don’t build websites as visual projects. I build eCommerce and WordPress systems designed to perform under real business pressure.
The process is simple: understand the bottleneck, fix the foundations, then optimise what actually moves revenue.
Strategy first
I start by understanding your business goals, users, competitors and technical constraints — before touching design or code.
This is the same logic I apply in WooCommerce projects and WordPress builds.
Built for scale
Every site is structured to grow — technically, commercially and in search visibility.
Architecture, templates and internal linking are designed to support long-term growth, not short-term launches.
UK-focused execution
I work primarily with UK businesses and understand the expectations, standards and competitive landscape.
This is why my work aligns with UK market behaviour, buyer intent and conversion patterns.
Looking for a WooCommerce or WordPress specialist in the UK?
If you need a store or website built to perform, rank and convert — not just look good — I can help you fix the foundations and scale with confidence.
Whether you’re launching a new project or fixing an existing store, the process is the same: identify the bottleneck, fix it, then optimise what drives revenue.
Frequently asked questions
These questions help clarify how I work, what I specialise in and how my approach differs from agencies or generic freelancers.
What does Mihai Dobre specialise in?
I specialise in building and optimising WooCommerce and WordPress systems with a strong focus on performance, SEO and conversion.
My work goes beyond design — I focus on architecture, templates, checkout flow and technical foundations that directly impact revenue.
How is your approach different from an agency?
With agencies, strategy, design and development are often split across multiple people.
I work directly on the system itself — from structure to performance and conversion — which keeps decisions aligned with business outcomes.
This results in cleaner builds, faster execution and fewer technical compromises.
Do you only work with UK businesses?
My primary market is the UK, but I work with international clients who want UK-level standards in performance, UX and SEO.
Understanding the UK market helps me design systems that match real buyer behaviour and competitive expectations.
What type of projects do you usually work on?
Most projects involve WooCommerce stores or WordPress sites that need better structure, speed, SEO or conversion.
Typical work includes rebuilds, performance fixes, SEO foundations, custom WooCommerce logic and conversion-focused redesigns.
Is WooCommerce or Shopify better for my business?
It depends on your business model, scalability needs and technical flexibility.
WooCommerce offers deeper customisation and control, while Shopify offers faster setup and managed infrastructure.
The right choice is usually determined by long-term growth strategy, not just short-term convenience.
How do I know if my store needs a rebuild or optimisation?
If your site is slow, hard to scale, difficult to maintain or not converting traffic into sales, the issue is usually structural.
Sometimes optimisation is enough. In other cases, a clean rebuild is the fastest path to sustainable growth.
I usually start by identifying the real bottleneck before recommending a solution.