I’m the developer who builds it — not the one who manages the person who does.
I’m Mihai Dobre — a UK-based specialist with 14+ years building WooCommerce stores, WordPress websites and, more recently, AI systems and automation tools. Every project I take on is handled by me personally. No subcontractors, no handoffs, no account managers.
WooCommerce development, WordPress websites, AI agents, automation workflows and technical solutions for businesses that need their platform to do more.
You speak directly to me from the first message. I assess, plan, build and deliver — with no layers in between and no surprises at the end.
Mihai Dobre LTD is registered at Companies House. A proper UK business operating fully remotely across the UK market.
A solo specialist who has been doing this work for over 14 years.
I started in WordPress and WooCommerce when they were still maturing as platforms. Since then I’ve built stores, fixed broken ones, written custom plugins, rebuilt sites from scratch and, more recently, started integrating AI into real business workflows.
WooCommerce — 14+ years
From simple product catalogues to complex multi-channel stores with custom integrations, XML feeds and automated workflows. WooCommerce is my primary platform.
WooCommerce development →WordPress — 14+ years
Builds, speed optimisation, security hardening, technical SEO and ongoing maintenance. I know WordPress deeply — not just how to install plugins, but how to make it perform. WordPress services here.
WordPress development →AI systems & automation
I build AI agents, RAG knowledge tools and automation workflows that connect to real business operations — not off-the-shelf chatbots. I’ve built a custom AI plugin and implemented automated property portals with XML feed processing.
AI systems →Direct, accountable and technically capable across the full stack.
Most businesses that come to me have already worked with an agency or a generalist developer. The pattern is usually the same — overpromised, underdelivered, and left with something that needs fixing six months later.
I work differently. I take on a small number of projects at a time, I’m involved in every decision and I build things that are meant to last. If I can’t help you, I’ll tell you — I won’t take the brief and figure it out later.
Years of real experience
Built across hundreds of WordPress and WooCommerce projects — not learned from courses, built from doing the work.
Person on your project
Me. Every time. You don’t get passed around. You don’t re-explain your project to someone new each week.
Registered LTD company
Mihai Dobre LTD is registered at Companies House. Professional, accountable, operating fully within the UK market.
Real AI capability
Not a buzzword. I’ve built a custom AI plugin and automated complex workflows — I know what AI can and can’t do in practice.
Simple, direct and without unnecessary process.
I keep things straightforward. You don’t need to sit through discovery workshops or wait weeks for a proposal. Full process details here →
You tell me the problem
Send me your URL, explain what isn’t working or what you want to build. I’ll look at it properly and come back with a clear view of what’s involved.
I give you a clear scope
What needs to be done, how long it will take and what it will cost. No vague estimates, no extras appearing mid-project.
I build it myself
The work is done by me. You get updates, direct access and a result that matches what was agreed — built to last, not built to be rebuilt.
Ongoing if you need it
Many clients continue with monthly maintenance or retainer work. The relationship continues as long as it’s useful.
If you need something built properly, let’s talk.
Whether it’s a WooCommerce store, a WordPress website, an AI system or a combination of the three — get in touch and I’ll tell you honestly whether I can help.
See real projects including a custom AI plugin, an automated property portal and ecommerce builds.