WordPress Expert for London & UK
Clean WordPress development, speed optimisation and SEO foundations for sites that need to perform — not just look good.
WordPress is powerful — when it’s built right
WordPress powers a huge share of UK websites, but most underperform due to heavy themes, plugin overload and weak structure.
I build and optimise WordPress as a system: fast, secure and conversion-focused — delivered remotely with disciplined execution.
Why WordPress sites struggle to perform
Most WordPress problems aren’t “design” problems. They’re performance, structure and technical hygiene problems. When foundations are weak, speed, SEO and conversion suffer — even with good traffic.
Heavy themes & builders
Bloated templates and unnecessary scripts that slow down mobile performance.
Plugin overload
Conflicts, security risks and performance drift without proper maintenance.
Weak SEO foundations
Poor structure, thin templates and missing hygiene addressed in WordPress SEO.
Tracking gaps
No events or funnels — optimisation becomes guesswork instead of conversion-led improvements.
Outdated stacks
Stability and security issues caused by missing security hygiene.
Low mobile clarity
Key information appears too late, reducing mobile conversion.
Build lean foundations — so WordPress ranks and converts
I treat WordPress as a performance system, not just a CMS. Clean structure, controlled plugins, fast templates and technical hygiene are what make WordPress scalable, stable and conversion-ready over time.
Speed, structure, UX, tracking and technical SEO — identify what actually limits results through a focused audit and diagnosis, instead of guessing fixes.
Theme weight, plugin stack, caching, images and core errors that hurt performance and trust — stabilised through WordPress speed optimisation.
Information architecture, internal linking and templates aligned to search intent — reinforced by WordPress SEO foundations.
Decision-first pages that guide users naturally to the next step — especially on mobile — supported by conversion optimisation.
WordPress work focused on performance, SEO and conversion
My focus isn’t design tweaks — it’s outcomes: faster load, clearer UX, stronger SEO foundations and a WordPress system that’s easier to scale. If your site feels stuck, start with a focused one-time fix, then move into monthly optimisation so improvements compound instead of resetting.
What I typically improve
- Mobile performance and Core Web Vitals (WordPress speed)
- Technical SEO structure and indexation (WordPress SEO)
- Conversion-first page hierarchy (conversion optimisation)
What I typically remove
- Heavy scripts, unused assets and render-blocking code
- Overlapping plugins and unnecessary features
- Layout clutter and UX friction that slows decisions
What you get
- Clear priorities (what actually matters first)
- Implemented fixes — not just recommendations
- A roadmap for scalable WordPress growth
“Fast execution, clear scope, and the site finally feels solid on mobile.”
Founder • WordPress optimisation
“Clear priorities and practical fixes that improved both performance and SEO.”
Site owner • Technical clean-up
“The site feels premium now — faster, clearer, and easier to manage.”
Business owner • WordPress rebuild
Choose the right WordPress starting point
If your WordPress site is slow or underperforming, start with a focused fix. If you need a new site (or a rebuild), build it lean from day one. If you want stable, compounding results, move into monthly optimisation. This same logic applies across Shopify and WooCommerce systems.
Fix (fast wins)
Remove the bottleneck holding performance, SEO or conversion back.
- Speed Fix — £497
- Conversion Audit — £797
- SEO Audit + Fix — £997
Typical entry point when speed, structure or clarity is blocking results. Often combined with WordPress speed optimisation.
Build (clean site)
A conversion-first WordPress site with fast foundations and scalable structure.
- Lean templates and controlled plugin stack
- Clear IA + internal linking system
- Tracking-ready setup for optimisation
Best when your current site can’t scale or convert properly. See WordPress development.
Maintain (monthly)
Ongoing care and optimisation that keeps performance, security and SEO stable.
- Essential — £297/mo
- Growth — £597/mo
- VIP — £997/mo
Ideal when you want performance, SEO and conversion improvements to compound over time — supported by WordPress maintenance.
Explore the WordPress pillars that drive real results
These pages go deeper into the main WordPress bottlenecks — speed, SEO, structure and conversion — and connect directly to the right fixes, builds or monthly optimisation. Together, they form a complete WordPress performance framework.
Questions before you hire a WordPress expert
What do you actually do as a WordPress expert?
I treat WordPress like a performance system: structure, speed, technical hygiene and conversion clarity. That can mean a clean rebuild, fixing a bottleneck (speed/SEO/CRO), or maintaining the stack so performance doesn’t drift.
If you already know your main issue, start with WordPress Speed, WordPress SEO or WordPress Conversion.
My site is slow — do I need a rebuild?
Not always. Many sites can improve drastically by removing theme/plugin bloat, fixing caching and image delivery, and cleaning template assets.
The right first step is usually a focused speed diagnosis and fixes via WordPress speed optimisation. If the theme/stack is fundamentally limiting, I’ll tell you directly and recommend a clean rebuild path.
Can you improve SEO without writing loads of blog posts?
Yes. Most WordPress SEO wins come from structure + template discipline: information architecture, internal linking, indexation control, headings, schema and technical hygiene.
That’s exactly what I cover on WordPress SEO, and it pairs naturally with speed improvements so performance doesn’t hold rankings back.
What’s the best starting point: fix, build, or monthly maintenance?
It depends on your current bottleneck:
If the site exists but underperforms, start with a focused fix via Fix packages. If you need a clean foundation, start with a build via WordPress Development. If performance is drifting over time, move into WordPress Maintenance.
Do you work with page builders and heavy themes?
Yes — but my priority is performance and maintainability. If the builder/theme is creating bloat or blocking clean templates, I’ll stabilise what can be stabilised, then recommend the cleanest long-term route.
Most of the time, the fastest improvements come from speed work plus conversion structure so the site feels lighter and clearer on mobile.
What do you need from me to start?
Your site URL, your primary goal (leads, sales, bookings), and what you believe is currently blocked (speed, SEO, conversion, stability). If you have access ready, great — if not, I’ll tell you the cleanest way to grant access safely without sharing passwords.
If you’re not sure what’s wrong, start by sending your URL via Contact and I’ll point you to the fastest path.
Send your URL — I’ll tell you what to fix first.
I’ll reply with the fastest path: a focused speed fix, a technical SEO clean-up, or a rebuild recommendation if your current stack is holding performance and growth back.
Lean builds
Fast templates, controlled plugins and a maintainable WordPress structure designed for long-term stability and performance.
Measurable work
Clear priorities, fixes implemented, and next-step recommendations based on real technical and UX bottlenecks.
Built to scale
Foundations that support SEO, conversion and sustainable growth over time.