Website Performance Optimisation
Professional website optimisation to dramatically improve loading speeds, Core Web Vitals, and user experience. Systematic improvements with measurable results.
What I do
Comprehensive website performance optimisation covering image optimisation, code minification, caching strategies, and Core Web Vitals improvements. Delivering faster, more efficient websites that provide better user experiences.
Image Optimisation
Converting images to modern formats (WebP, AVIF), implementing responsive images, and lazy loading to reduce page weight significantly.
Code Optimisation
Minifying CSS and JavaScript, removing unused code, implementing code splitting, and optimising critical rendering path.
Caching Strategy
Implementing browser caching, server-side caching, and CDN configuration to reduce server load and improve repeat visit speeds.
Core Web Vitals
Targeted improvements to LCP, FID, and CLS metrics to meet Google thresholds and improve search rankings.
Third-Party Optimisation
Auditing and optimising third-party scripts, analytics, ads, and embeds that often slow down websites.
Quality Assurance
Testing all optimisations to ensure functionality remains intact while performance improves. No broken features.
Problems I solve
Helping businesses transform slow, frustrating websites into fast, smooth experiences. Systematic optimisation that improves user satisfaction, engagement, and conversion rates.
The Problem
Slow website driving away potential customers and hurting conversions
The Solution
Systematic optimisation of all performance factors - images, code, caching, and third-party scripts. Measurable improvements in load times and user experience.
The Problem
Poor Core Web Vitals scores limiting search visibility
The Solution
Targeted improvements to LCP, FID, and CLS metrics using proven techniques. Helping your site meet Google performance thresholds for better rankings.
The Problem
Large images and unoptimised media slowing down pages
The Solution
Converting to modern formats, implementing responsive images, and lazy loading. Significant file size reductions without visible quality loss.
The Problem
Bloated code and unused resources wasting bandwidth
The Solution
Code minification, tree shaking, and removal of unused CSS and JavaScript. Leaner codebase that loads and executes faster.
Technologies and techniques
Modern optimisation techniques and proven methodologies. Using industry-standard tools and approaches to deliver measurable performance improvements.
Image Optimisation
Code Optimisation
Caching & CDN
Frontend
Monitoring
How it works
A structured optimisation process designed to deliver improvements without disrupting your business. Regular updates ensure you stay informed throughout.
Audit & Baseline
Comprehensive performance audit to identify bottlenecks. Establishing current metrics to measure improvement against.
Optimisation Plan
Creating prioritised optimisation plan based on impact and effort. Agreeing on approach and expected improvements.
Implementation
Systematically implementing optimisations with testing at each stage. Ensuring no functionality breaks during improvements.
Testing & Delivery
Final performance testing, comparison with baseline, and documentation. Handover with recommendations for ongoing maintenance.
Frequently asked questions
Common questions about website performance optimisation. If you have a specific question not covered here, feel free to get in touch.
Improvements vary by site condition. Typically see 30-60% reduction in load times, with Core Web Vitals moving from poor to good range. Some sites see even larger gains. I provide estimates after initial audit.
No. All optimisations are tested to ensure visual quality and functionality remain intact. Images maintain acceptable quality, and all features continue working as expected.
Most optimisation projects take 1-3 weeks depending on site complexity and scope. Larger sites with many pages or complex functionality may take longer.
Yes. I optimise WordPress, Shopify, custom builds, and any CMS. Optimisation techniques vary by platform, but performance principles apply universally.
Not necessarily. Optimisation often improves performance significantly without hosting changes. If hosting is a bottleneck, I will advise, but it is not always required.
Yes. I can set up ongoing monitoring and provide regular performance reports. This helps catch any regressions and ensures optimisations continue delivering value.
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