Ecommerce Systems Consultant UK
I design, fix and scale ecommerce systems that drive measurable revenue — combining performance engineering, conversion-focused structure, and automation (including AI where it makes sense).
Most ecommerce stores are built. Very few are engineered.
If growth feels harder than it should, it’s rarely “one bug”. It’s usually a system problem: performance bottlenecks, fragmented tooling, and a store structure that doesn’t support conversion at scale.
Fragmented stack
Too many plugins, apps and scripts doing overlapping jobs. It increases risk, slows the site and makes changes expensive.
Slow + unstable performance
Poor Core Web Vitals, heavy assets and unoptimised code reduce conversion and undermine SEO long-term. Speed should be engineered, not “cached”.
Manual operations
Repetitive tasks, messy data, and disconnected processes create bottlenecks. Automation (including AI) only works when the foundation is clean.
Ecommerce System Architecture
I don’t just optimise pages. I analyse the entire ecommerce system — from infrastructure and performance to checkout logic, automation and data flow — then prioritise improvements by revenue impact.
Whether the store runs on WooCommerce or Shopify, the principles are the same: remove friction, simplify the stack, improve performance, and design systems that scale without constant patching.
The goal is not “more tools”. The goal is a clean, structured ecommerce infrastructure where performance, conversion and operations work together — not against each other.
Performance Engineering
Core Web Vitals, server configuration, script management and asset optimisation. Speed is treated as infrastructure, not an afterthought.
Conversion Systems
Checkout flow optimisation, product structure, pricing logic and user journey refinement to increase revenue per visitor.
Automation Workflows
Reducing manual tasks across orders, fulfilment and internal processes through structured automation and system integration.
AI Layer Integration
Practical AI implementation — applied where it improves operations, support or decision-making — never as a gimmick.
AI Implementation for Ecommerce
AI only creates leverage when the foundations are clean. If the store is slow, the stack is fragmented, or the data is unreliable, AI will amplify the mess — not fix it.
Where AI helps (commercially)
Implement AI where it reduces costs, improves decision-making, or increases revenue — not as a trendy add-on. The goal is measurable outcomes: fewer support tickets, better merchandising, higher conversion and faster operations.
- Support + CX: AI-assisted replies, knowledge base, order queries and returns triage.
- Operations: automated tagging, data cleaning, internal workflows and handoffs.
- Merchandising: content structure, product enrichment and prioritised optimisation.
- Insights: turning analytics and sales data into clear next steps.
AI is the layer — not the strategy
I integrate AI into an existing ecommerce system once performance, structure and data flow are stable. That’s how you get reliable results without creating new technical debt.
Typical deliverables
- AI-ready content structure for key commercial pages.
- Automation maps (what to automate, what to keep manual, and why).
- Implementation plan with priorities, risk control and tracking.
- Lightweight integrations that don’t slow down the store.
Best starting point
Start with a systems audit. We identify bottlenecks, quick wins and the cleanest path to implementation — with priorities based on impact and risk.
Built for WooCommerce, Shopify and revenue-focused WordPress
Different platforms, same objective: a faster, cleaner ecommerce system that converts and scales without constant patching. I work across the stack — performance, conversion, automation and technical SEO — with priorities based on impact. If Shopify is part of your stack, use the Shopify UK hub to see how I approach development, speed, SEO and conversion for stores that need to scale without breaking.
WooCommerce
Custom ecommerce builds, performance fixes, checkout optimisation and technical clean-up — with a focus on stability and revenue.
Shopify
Theme optimisation, speed improvements, conversion engineering and scalable structure — without bloated apps and workarounds.
WordPress (commercial sites)
Performance-first WordPress systems for lead generation and content that supports sales — clean structure, strong CWV and technical SEO.
When this approach is a fit
- Your store feels “heavy” and hard to maintain.
- Speed improvements haven’t stuck long-term.
- Conversion is inconsistent across devices.
- You want automation without creating new debt.
What you get
- Clear priorities (what matters now vs next).
- Reduced complexity across tools and plugins/apps.
- Systems that scale without constant rework.
- Measurable outcomes tied to revenue.
Fast next step
If you’re unsure what to fix first, start with a systems audit. You’ll get a clear plan, priorities and the safest path to improvements.
Let’s engineer your ecommerce system properly.
If your store feels harder to scale than it should, the issue is usually structural. Start with a focused systems audit and get clarity, priorities and a clean path forward.