Freelance Web Designer UK Cost in 2025: Complete Guide

Thinking of hiring a freelance web designer in the UK but not sure how much it will cost in 2025? You’re not alone. From small businesses to startups, every project has unique needs — and that means pricing can vary widely.

Some freelancers charge by the hour, others by the project, and agencies often have a completely different pricing model. In this guide, we’ll break down the average UK freelance web designer cost, explain what factors influence price, and help you budget wisely.

Whether you’re after a simple WordPress site or a custom eCommerce build, this article gives you the clarity you need before making a decision.

Why UK Businesses Hire Freelance Web Designers

Freelancers offer flexibility, direct communication, and lower overheads than large agencies — often translating into better value for SMEs. You work directly with the person designing and building your site, reducing delays and miscommunication.

Average Freelance Web Designer Rates in the UK

Hourly rates

Typical ranges you may encounter: budget-friendly juniors, experienced mid-level designers, and senior specialists for complex builds. Expect discovery, design, development, and revisions to be estimated separately.

Fixed project pricing

Common for brochure sites, landing pages, and clear-scoped builds. Pricing usually reflects complexity, number of templates, integrations, and revisions.

Retainer packages

Ideal for ongoing support, CRO tweaks, and content updates. Retainers give predictable costs and faster turnaround.

Factors That Affect Website Design Costs

• Scope and number of unique page templates
• CMS/platform choice (e.g., WordPress, WooCommerce, Shopify headless)
• Custom functionality (booking, memberships, calculators)
• Branding, copywriting, and SEO requirements
• Timeline and stakeholder availability

Freelance vs Agency Pricing in the UK

Agencies add account management, QA teams, and overhead — helpful on large projects but not always necessary for SMEs. Freelancers can deliver similar quality with a leaner process.

How to Budget for a Web Design Project

Create a must-have vs nice-to-have list, define outcomes (leads, sales, bookings), and set aside a post-launch improvement budget for CRO and SEO.

Next step

Looking to hire a cost-effective web designer UK? Let’s discuss your goals and budget.

💡 “Ready to invest in your online presence without breaking the bank? As a freelance web designer UK, I create professional, affordable websites tailored to your goals. Get in touch today to discuss your project.”