eCommerce Store Speed Expert
I optimise WooCommerce and Shopify stores for fast mobile experience, lower bounce and higher conversion — by removing real bottlenecks, not applying random “fixes”.
Speed is not a technical vanity metric
If the store feels slow, users lose confidence. They hesitate, bounce, or abandon checkout. Speed is directly connected to perceived trust, user experience and conversion performance.
What “store speed optimisation” really means
Real speed work isn’t about one plugin or one score. It’s about reducing the work the browser has to do on mobile: fewer scripts, optimised media, and lean, disciplined templates that support conversion and SEO performance.
Theme discipline
Lean templates and controlled assets for long-term performance stability.
Script control
Remove, defer and delay unnecessary JavaScript that blocks user flow.
Media optimisation
Correct formats, sizing and delivery to protect mobile UX and reduce bounce.
Page-level focus
Homepage, product, collection and cart — the pages that directly affect revenue.
Tracking discipline
Reduce tag overload so analytics and optimisation decisions stay reliable.
Protection
Prevent performance drift as apps, content and marketing layers grow — often handled via monthly optimisation.
Speed is infrastructure — but performance alone isn’t the full system
Improving load time is often the first visible win. But long-term ecommerce growth depends on how speed connects with conversion, structure and operational efficiency. That’s where systems engineering makes the difference.
Technical stability
Server configuration, script management and asset optimisation that survive updates and traffic spikes — not fragile quick fixes.
Conversion alignment
A fast store still needs structured product pages, optimised checkout and friction-free flows to turn speed into revenue.
Operational clarity
Performance improvements should reduce complexity, not add more tools and scripts to manage long-term.
If you’re looking beyond isolated speed fixes, explore my ecommerce systems framework. It connects performance, conversion engineering and automation into a single structured improvement plan.
What slows stores down
Speed problems are rarely random. They’re structural: bloat, scripts and media. Fix those and the store immediately feels faster, cleaner and more trustworthy — which directly supports conversion and SEO performance.
WooCommerce plugin bloat
Too many plugins loading site-wide, slowing down key templates — often addressed during performance fixes.
Shopify app scripts
Apps injecting heavy JavaScript everywhere, impacting mobile UX and checkout flow.
Heavy images
Uncompressed or oversized media hurting mobile load and increasing bounce rates.
Render-blocking assets
CSS and JS delaying first paint, making stores feel slow and unpolished — a common speed optimisation issue.
Uncontrolled tracking
Too many tags firing on every page, hurting performance and corrupting optimisation data.
No performance routine
Speed drifts without ongoing discipline, which is why many stores move to monthly performance protection.
What clients notice after speed work
“Mobile finally feels fast — the site feels premium and responsive.”
eCommerce brand • Store speed optimisation
“Lower bounce, smoother flow, and no more complaints about slowness.”
Founder • Performance fix
Speed Fix — £497
The fastest way to improve speed: identify the real bottleneck, remove bloat and optimise key templates — without breaking your store. This is the entry point into my store speed optimisation process.
Speed Fix — £497
- Diagnosis on key pages (home, product, collection)
- Theme and script bottleneck fixes
- Media optimisation improvements
- Clear notes + next-step priorities
Speed supports conversion
If conversion is weak, speed is often the first trust blocker users feel. This work pairs naturally with a conversion audit.
Protect performance monthly
Prevent speed drift as apps, content and campaigns grow. Ongoing protection is handled through monthly optimisation.
Speed connects to Woo, Shopify and WordPress
Store Speed Expert – FAQ
Identify performance bottlenecks and remove bloat across theme, scripts, media and tracking.
Yes. Faster mobile experience increases trust and reduces bounce and checkout hesitation.
Yes — both platforms, with different bottleneck patterns.
Send your store URL. I’ll recommend the right fix package.
Send your store URL — I’ll identify the real speed bottleneck and the fastest fix.
Mobile-first
Speed optimised where it actually matters — especially on product, collection and checkout pages.
Real bottlenecks
Focused fixes based on real issues, not vanity scores or generic plugins.
Revenue-focused
Performance work designed to support conversion and reduce bounce — not just load times.