Disruptive Youth is a bold, forward-thinking fashion brand created for young women with a confident, individual style. Drawing inspiration from festival fashion and the free-spirited energy of the hippie era, the brand’s collections feature modern bralettes, statement jewellery, and effortlessly stylish pieces with a touch of rebellion.
When the team behind Disruptive Youth set out to elevate their online presence, Mihai Dobre collaborated with them to design and develop a sleek, high-performing WooCommerce website that perfectly reflects their bold aesthetic. The design embraces a minimalist, image-led layout — ensuring the focus remains entirely on the clothing and the lifestyle it represents.
Behind the scenes, Mihai Dobre integrated Google Analytics and Meta Pixel tracking to give the brand clear insights into customer behaviour, engagement, and conversion performance. Social media links and calls to action were seamlessly woven into the design to encourage community growth across platforms.
The result is a stylish, intuitive online store that captures the essence of Disruptive Youth — empowering, rebellious, and distinctly modern — while providing the tools and scalability needed to grow a thriving digital brand.