Calyx Flowers is a luxury florist delivering premium flowers, plants, and bespoke gifts across the United States. Established in 1988, the brand is best known for its Year of Flowers subscription — a monthly delivery of exquisite, hand-selected blooms sourced from world-class growers.
Partnering with farms from Colombia to Thailand, Calyx ensures access to the finest seasonal flowers year-round — from fresh gerbera daisies in December to fragrant freesia in August. Each bouquet is shipped in bud to guarantee maximum freshness, lasting up to ten days longer than standard arrangements. Their mission is simple: to deliver beauty, quality, and care for life’s most meaningful moments.
When Calyx Flowers decided to transform their digital presence, Mihai Dobre worked closely with their team to design and build a bespoke WooCommerce eCommerce platform that blends luxury presentation with flawless functionality. The site was developed with a strong focus on user experience, elegant visuals, and seamless performance to reflect the sophistication of the Calyx brand.
Mihai Dobre implemented advanced integrations — including Google Analytics, CRM, and email marketing automations — to give the business powerful insights into customer behaviour and streamline their marketing efforts. He also developed custom WooCommerce features, such as delivery date selectors, dynamic shipping logic, and subscription management tools, ensuring customers enjoy a flexible and intuitive shopping experience.
By combining thoughtful design with robust development, Mihai created a digital platform that not only elevates Calyx Flowers’ online presence but also enhances conversion, retention, and brand storytelling — bringing the same level of refinement to the web as Calyx brings to every bouquet.