Custom Seafood Processors, Inc. (trading as Custom Seafoods) began in 1994 as a small, family-run business specialising in the processing, packaging, and freezing of sport-caught fish for visiting tourists. Over the years, the company grew steadily, incorporating in 1996 and expanding its services to include smoked seafood and wild game processing — all while maintaining its reputation for quality, care, and local expertise.
When Custom Seafoods decided to bring their business online, Mihai Dobre, a UK web designer and developer, helped them establish and build a strong digital foundation. Using WordPress and WooCommerce, Mihai developed a bespoke eCommerce platform that reflects the authenticity of their brand while making it simple for customers to order products online.
The website was designed from the ground up with a focus on usability and performance. Mihai implemented custom shipping options, gift card functionality, and variable product configurations to accommodate the company’s diverse range of seafood offerings. A page builder was also integrated, enabling the Custom Seafoods team to easily manage and update their own content.
In addition, analytics tracking and automated customer email systems were set up to provide valuable business insights and enhance communication.
The result is a modern, easy-to-manage online store that combines functionality, flexibility, and strong brand identity — helping Custom Seafoods reach new customers while continuing the family legacy that began more than three decades ago.