Core Klaviyo Flows

What Are the Core Klaviyo Flows? Explained in Detail

In the realm of email marketing, Klaviyo stands as a robust and versatile platform that empowers businesses to engage their audience through targeted and automated email campaigns.

Central to Klaviyo\’s functionality are its Core Flows, a set of fundamental automated workflows designed to streamline communication and boost customer interactions. In this article, we will dive deep into the world of Core Klaviyo Flows, exploring their significance, benefits, and how to effectively implement them for a successful email marketing strategy.

What Are the Core Klaviyo Flows?

The Core Klaviyo Flows are pre-built automated workflows that enable businesses to interact with their audience at crucial touchpoints throughout the customer journey.

These flows are designed to nurture leads, convert prospects, retain customers, and drive overall engagement. By delivering timely, personalized, and relevant content to subscribers, businesses can establish meaningful connections and drive revenue growth.

Welcome Flow: Making a Memorable First Impression

The Welcome Flow is the virtual handshake between your brand and a new subscriber. It\’s your chance to make a lasting impression and set the tone for the customer\’s journey.

By sending a series of personalized welcome emails, you can introduce your brand, showcase your value proposition, and encourage subscribers to explore your offerings further.

Abandoned Cart Flow: Recovering Lost Opportunities

The Abandoned Cart Flow addresses a common challenge in e-commerce – abandoned shopping carts. This flow automatically sends a sequence of reminders to customers who added items to their cart but left before completing the purchase.

By enticing them with compelling product descriptions, limited-time offers, and a seamless shopping experience, you can recover potentially lost sales.

Browse Abandonment Flow: Rekindling Interest

When a subscriber shows interest in a specific product or category on your website but doesn\’t make a purchase, the Browse Abandonment Flow comes into play. By sending tailored follow-up emails showcasing similar products or providing additional information, you can reignite their interest and guide them back to completing their purchase.

Post-Purchase Follow-up: Fostering Loyalty

The relationship with a customer doesn\’t end after purchase – it\’s just the beginning. The Post-Purchase Follow-up Flow helps you express gratitude, gather feedback, and encourage repeat purchases. Sending personalized thank-you notes, requesting reviews, and offering exclusive discounts can nurture customer loyalty and long-term engagement.

Win-Back Flow: Reconnecting with Dormant Subscribers

Over time, subscribers may become disengaged or stop interacting with your emails. The Win-Back Flow aims to revive their interest and prompt re-engagement. By sending reactivation emails, special offers, or enticing content, you can remind dormant subscribers of the value you provide and encourage them to become active again.

Birthday Flow: Celebrating Customers

Everyone loves to feel special, especially on their birthday. The Birthday Flow lets you send personalized birthday wishes and exclusive offers to your subscribers, creating a memorable and delightful experience that enhances their connection with your brand.

VIP/Repeat Customer Flow: Exclusive Treatment

Loyal and high-value customers deserve special treatment. The VIP/Repeat Customer Flow allows you to acknowledge and reward these customers with exclusive offers, early access to promotions, or sneak peeks of upcoming products. By making them feel appreciated, you can strengthen their loyalty and drive ongoing sales.

Product Review Flow: Amplifying Social Proof

Customer reviews play a pivotal role in influencing purchase decisions. The Product Review Flow automates the process of requesting reviews from recent customers, helping you gather authentic feedback and build social proof. Positive reviews can instil confidence in potential buyers and contribute to increased conversions.

Leveraging klaviyo\’s Features for Maximum Impact

Klaviyo offers a range of features that enhance the effectiveness of Core Flows and elevate your email marketing campaigns:

  1. Segmentation: Divide your audience into segments based on demographics, behavior, or preferences, allowing you to send targeted and relevant content that resonates with each group.
  2. Personalization: Utilize dynamic tags and personalized recommendations to create tailored messages that cater to individual subscriber preferences.
  3. A/B Testing: Experiment with different subject lines, content, and send times to optimize your emails for higher open and click-through rates.
  4. Automation: Set triggers and conditions to automate the delivery of emails, ensuring that subscribers receive the right message at the right time.
  5. Analytics: Gain insights into the performance of your flows through detailed analytics, enabling you to refine your strategies for better results.

By harnessing these features, you can maximise the impact of your Core Klaviyo Flows and create engaging, relevant, and conversion-driven email campaigns.


How do I set up Core Klaviyo Flows?

Setting up Core Klaviyo Flows is intuitive and user-friendly. Within your Klaviyo account, navigate to the \”Flows\” section, select the desired Core Flow template, customize the content and settings, and activate the flow. Klaviyo provides step-by-step guidance throughout the process.

Can I create custom flows in Klaviyo?

Yes, Klaviyo allows you to create custom flows tailored to your specific business needs. You can design flows from scratch using the visual flow builder, incorporating triggers, actions, and filters to automate your desired customer interactions.

How often should I review and optimize my flows?

Regular review and optimization are key to maintaining the effectiveness of your flows. Monitor the performance metrics, such as open rates, click-through rates, and conversions, and make adjustments as needed. A/B testing can also help identify areas for improvement.

Are Core Klaviyo Flows suitable for small businesses?

Absolutely, Core Klaviyo Flows are designed to benefit businesses of all sizes. They provide a structured approach to automated email marketing, allowing small businesses to engage customers, drive sales, and enhance customer relationships effectively.

Can I track the success of my flows?

Yes, Klaviyo offers robust tracking and reporting capabilities. You can track key metrics, such as revenue generated, engagement rates, and subscriber activity, to gauge the success of your Core Flows and make data-driven decisions.

Is Klaviyo suitable for B2B marketing?

While Klaviyo is renowned for its effectiveness in B2C marketing, it can also be leveraged for B2B marketing campaigns. The platform\’s segmentation, personalization, and automation features can be tailored to suit the unique needs of B2B businesses.


In the dynamic landscape of email marketing, the Core Klaviyo Flows stand as a powerful toolkit for fostering meaningful customer relationships, driving conversions, and elevating brand engagement.

By strategically implementing these flows and harnessing Klaviyo\’s robust features, businesses can create email campaigns that resonate, inspire action, and deliver exceptional results. Embrace the Core Klaviyo Flows and embark on a journey towards email marketing excellence.