Ecommerce Development
Bespoke ecommerce platforms and online stores. Payment integration, inventory management, and scalable architectures built with modern technologies.
What I do
Full-service ecommerce development covering custom online stores, payment integration, product management systems, and third-party integrations. Building scalable, secure platforms that drive sales and support business growth.
Custom Online Stores
Bespoke ecommerce platforms built from scratch. Tailored shopping experiences with custom checkout flows, product configurations, and user accounts. See WooCommerce development, Shopify development, or headless commerce for specific approaches. View the WooCommerce matrix pricing system case study for complex B2B pricing implementation.
Payment Integration
Secure payment processing with Stripe, PayPal, and other providers. PCI compliance, subscription billing, and multi-currency support.
Product Management
Custom admin panels for managing products, categories, inventory, and pricing. Bulk import/export and variant management.
Analytics & Reporting
Sales dashboards, customer insights, and inventory reports. Integration with Google Analytics and custom tracking solutions.
Third-Party Integrations
Connecting your store with ERP systems, CRM platforms, shipping providers, and marketing tools for seamless operations. See API integrations.
Automation & AI
Integrating AI capabilities and workflow automation into ecommerce operations. See AI systems and business automation for intelligent commerce solutions.
Problems I solve
Helping businesses move beyond template limitations to create custom ecommerce experiences that differentiate their brand, streamline operations, and improve conversion rates.
Generic ecommerce templates restricting brand differentiation and custom features
Building custom ecommerce platforms tailored to your specific requirements. Unique features, custom checkout flows, and branded experiences that differentiate your store.
Platform scalability limits constraining business growth and traffic spikes
Developing scalable architectures that grow with your business. Handling increased traffic, products, and transactions without performance degradation.
Disconnected inventory and order systems requiring manual reconciliation
Integrating your ecommerce platform with existing systems - inventory, accounting, CRM, and shipping. Automated workflows reduce manual work and errors. See [API integrations](/api-integrations) for custom system connections.
Friction-heavy checkout flows driving cart abandonment and lost sales
Optimising checkout flows for conversion. Fast, intuitive, and secure checkout processes with multiple payment options and guest checkout support.
Typical situations
Businesses contact me when their ecommerce platform cannot support their growth or unique requirements.
Template limitations block growth
Shopify themes or WooCommerce templates cannot support your product types, pricing rules, or checkout requirements without expensive workarounds.
Checkout creates friction
Customers abandon carts due to complex checkout flows, missing payment options, or slow load times during peak traffic.
Inventory management becomes manual
Stock levels, orders, and product data require manual updates across multiple systems. Errors accumulate and team time is wasted.
Payment or shipping needs are unique
Standard gateways or shipping calculators do not support your business model - subscriptions, B2B pricing, or complex delivery rules.
Slow product pages, delayed search results, or checkout timeouts directly impact sales and customer retention. See [WooCommerce performance](/woocommerce-performance) or [website performance optimisation](/website-performance-optimisation) for speed improvements.
AI can automate product descriptions, customer support, inventory forecasting, and personalisation. See [AI systems](/ai-systems) and [business automation](/business-automation) for intelligent commerce solutions.
Multi-channel selling creates complexity
Selling across website, marketplaces, and social channels creates data silos and inconsistent customer experiences.
Ecommerce workflows I build
Custom solutions for specific business models and operational requirements.
- B2B store with customer-specific pricing tiers and approval workflows
- Subscription box service with recurring billing and custom product selection
- Multi-vendor marketplace with commission tracking and vendor dashboards
- Headless commerce with Next.js frontend and Shopify/WooCommerce backend
- International store with multi-currency, localised checkout, and regional shipping rules
Technologies I work with
Modern ecommerce technologies selected for reliability, security, and scalability. I focus on proven solutions with strong documentation and community support.
Frontend
Backend
Database
Payment & Commerce
Platforms & CMS
DevOps & Cloud
How it works
A structured approach to building your ecommerce platform. Regular updates and testing ensure the final product meets your business requirements and delivers a great customer experience.
Discovery
Understanding your business model, target audience, and product range. Discussing payment requirements, shipping logistics, and integration needs.
Planning
Creating technical architecture, user flow diagrams, and project timeline. Selecting appropriate technologies and third-party services.
Development
Building your ecommerce platform iteratively. Developing product catalog, shopping cart, checkout, and admin features with regular testing.
Launch & Support
Deploying to production, configuring payment gateways, and testing all flows. Training on admin features and providing ongoing support.
Ecommerce case studies
Real projects demonstrating technical expertise in ecommerce development.
WooCommerce Matrix Pricing System
Custom B2B pricing plugin with quantity tiers, specification-based pricing, and customer group discounts.
Bags Wonder Full Performance
WooCommerce store performance optimisation improving load times and Core Web Vitals.
Frequently asked questions
Common questions about ecommerce development. If you have a specific question not covered here, feel free to get in touch.
It depends on your requirements and business model. Shopify is excellent for standard stores needing quick setup with built-in hosting and payment processing. WooCommerce works well if you are already using WordPress and want more control. Custom solutions (Next.js, React) are better for unique business models, complex integrations, high-volume stores, or when you need full control over functionality, performance, and scalability without platform constraints.
I commonly integrate Stripe (for card payments, subscriptions, and global coverage) and PayPal. I can also work with Square, Worldpay, Authorize.net, and regional providers. For complex needs, I can implement custom payment flows, connect payment orchestration platforms, or integrate with existing payment infrastructure. All integrations follow PCI DSS requirements through provider-hosted checkout or tokenisation.
Yes. I regularly integrate ecommerce platforms with ERP systems, accounting software (Xero, QuickBooks, Sage), inventory management systems, and CRM platforms. This ensures orders, customer data, and stock levels sync automatically between systems, eliminating manual data entry and reducing errors. Integration approach depends on your existing systems API capabilities.
Yes. I integrate with shipping providers like Royal Mail, DPD, DHL, and FedEx for real-time shipping rates based on weight, dimensions, and destination. Tax calculations can be automated using services like TaxJar or Quaderno, or configured manually based on your requirements (UK VAT, EU VAT, US sales tax). Shipping rules and tax settings are managed through your admin panel.
Yes. All projects include a custom admin panel or headless CMS integration (Sanity, Contentful, Strapi) for managing products, categories, inventory, orders, and customer data. You can add/edit products, update prices, manage stock levels, process orders, and generate reports without technical knowledge. Training and documentation are provided.
Security is built in from the start: HTTPS everywhere, secure payment processing (PCI compliance through Stripe/PayPal tokenisation), input validation, CSRF protection, authentication for admin areas, and regular dependency updates. Customer data handling follows GDPR requirements. For high-security needs, I can implement additional measures like two-factor authentication, rate limiting, and security monitoring.